AI for Business

As Artificial Intelligence (AI) continues to evolve and revolutionise businesses, it is important to understand the potential risks that are simultaneously developing. AI technology has the potential to provide businesses with a tool to complete sophisticated tasks with ease. It can also provide many other benefits to businesses, such as increased efficiency, cost reduction through completing automated tasks, enhanced data prediction and analysis, and workflow automation.

Lack of Regulation and Control in the AI Industry

As with every new technology, there is a risk to every business regardless of whether they embrace AI or reject AI.

The first big risk is the lack of regulation and control of the AI industry. Companies that provide these models have limited regulation and are able to use the data inputted in whatever way they wish, as long as it is specified within their privacy policy.

Biased Data and AI Models

AI models can only be trained by the data inputted into them. If this data is skewed or biased in any way, the AI model will naturally also be. An example of this is the popular tool ChatGPT, a text-based service which allows its users to interact with its AI model to have human-like conversations. This tool can be useful for answering questions, rewriting/correcting text, and aiding with correcting code. This tool, like many others, saves any data inputted into it to the company owner’s servers to allow it to be used to train the model for further improvements.

Privacy Concerns and Intellectual Property Risks

OpenAI (the company that owns, runs, and maintains ChatGPT) has the right to use and retain any data that is inputted into its tools to further grow its dataset.

This could be by machines or human AI trainers. This can provide a variety of issues, such as allowing discrimination or biased responses that have been formed from other user’s conversations. It can also lead to privacy issues. If many people from one organisation are inputting the business’s intellectual property, the service could learn how the process works and inform competitors.

This incident happened for Samsung on three occasions. Employees entered intellectual property for legitimate tasks (such as code optimisation or summarising meeting notes) within the chip development department, and ChatGPT learned from this data. This knowledge was leveraged by other chip development teams at different companies, giving them insider information from Samsung, potentially without the knowledge of the user at the other company.

This is clearly stated in the Privacy Policy, which must be accepted to access the service; however, many users do not read this and use the service without knowing that this processing of their data happens. AI models can also enable a new layer of sophistication to other Cyber Attacks.

AI and the Sophistication of Cyber Attacks

Artificial Intelligence can allow Cyber Attackers to further develop social engineering attacks as discussed in our previous blog “Are AI models useful to me and my business?“. The benefits of AI often outweigh the negatives; however, as with all technology, it is important to understand the risks, set a scope of use within your business, and only use it within this scope.

If you would like to delve deeper into the risks and benefits of AI for your business and have a chat with one of our experts, please don’t hesitate to get in touch.

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