Since ChatGPT came into the limelight in late 2022, the workflow of many has changed to embrace this newly available and useful technology.

ChatGPT is an Artificial Intelligence tool developed by Open AI, designed to push the boundary for conversational AI and natural language understanding for a variety of functions, such as virtual assistants, content generation and translation services.

The power of ChatGPT

There are many powers to the service ChatGPT and other similar conversational AI models (such as Google’s Bard) provide.

The most common is the ability to generate content that is simple, readable and contains vast levels of knowledge. Users simply insert a prompt and a response will be generated in a conversational manner at whatever level of complexity they have asked for. This can be extremely useful for people in both their personal and business lives.

What can go wrong

Due to the way these models work there can be many pitfalls.

The models work by generating information based on the large dataset that they already have. The dataset was generated in 2021, meaning that it will be unaware of any events that have happened since then. As all responses are generated from this dataset, it is important that the data contains no bias or misinformation for these responses to be ethical. Unfortunately, this is not guaranteed with ChatGPT and many other similar services because their datasets are based on vast amounts of information of internet data. Due to the sheer amount of data processed, it is impossible for it all to be screened for bias which could inadvertently be reflected in the responses, leading to the spreading of harmful stereotypes or incorrect information.

The ethical debate

Another pitifall of ChatGPT is the potential ethical dilemmas. It could be used to create fake information, such as fake reviews or content. It can also provide a channel for Cyber Criminals to generate personalised messages from a small amount of information, making targeted attacks simpler and more accessible. There is a lack of accountability with this as well as responses are generated from a dataset and not a conscious thought, therefore it makes it impossible to hold ChatGPT accountable for incorrect or inappropriate content it may generate.

The worrying rise of AI

The final pitfall that we are going to discuss is the worry about the dependency on AI. As services like ChatGPT become more prevalent and normalised in the daily operation of businesses and people’s lives there is a risk of over reliance on AI and a risk of individuals using it to make decisions. This could be for creative endeavours or to replace critical thinking. A dependency on AI and the use of it for decision making  could potentially lead to biased decisions influenced by the dataset and a halt on human creativity and problem solving skills.

At CTRL-S we believe ChatGPT and similar products are a useful tool to have in the vast toolbelt of digital assets available to businesses and individuals. Effective use can provide access to a vast range of knowledge and information which can save time and resource. However, it is important that all users understand the limitations and issues as discussed in this blog.

If you would like to learn more about ChatGPT or AI models please read our related blogs

Are AI models useful to me and my business? – CTRL S (

Safeguarding Your Business in the Era of AI – CTRL S (

Or get in touch with one of the team!

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